UX/UI Case Study · Mobile App · Concept Project
| ROLE UX/UI Designer | DURATION 10 months | TOOLS Figma · Userberry | TYPE Mobile app | | --- | --- | --- | --- |
WanderHub is a mobile application designed to centralize group trip planning: itineraries, shared expenses, and collective decision-making, all in one single platform.
| The Problem | The Solution |
|---|---|
| Organizing a group trip means juggling multiple tools — WhatsApp, spreadsheets, notes, search engines — with no single source of truth. This leads to disorganization, miscommunication, and an overwhelming burden on whoever is in charge. | WanderHub centralizes everything in one app: collaborative itinerary building, automatic expense splitting, group chat, and personalized destination recommendations. |
| -Multiple disconnected platforms -No clarity on shared expenses -Disorganized group decision-making. -Important information gets lost | -Real-time collaborative itineraries -Automatic expense calculator per person - Recommendations with no paid ads -Group decisions via anonymous voting |
SMART objectives define WanderHub’s business goals in a way that is specific, measurable, achievable, relevant, and time-bound. They serve as a guide for design decisions and success metrics for the app.
Six interviews were conducted with users of different profiles: frequent group travelers, trip organizers, and spontaneous travelers. The goal was to uncover real pain points in group trip planning and validate the need for a centralized tool.
| Itzel Rojas 40 years | Alain 37 years | Regina Pérez 26 years | Franzisca Brühl 31 years | Danaé Arellano 59 years | Luis García 36 years |
|---|
| Key Research Findings | ||
|---|---|---|
| 🧳 Travelers |
• Travel in groups approximately 2 times per year • Decision-making is the biggest pain point •Prefer traveling with people of a similar budget | 📋 Planning •Use multiple disconnected platforms • Splitting expenses is complicated and causes friction •No single platform where everyone can see everything | 📱 Technology • Most users plan trips on their phones •Want anonymous group decision-making •Value recommendations free of paid advertising |
Three Empathy Maps were built from the interviews to synthesize the thoughts, emotions, and needs of the most representative user profiles identified during research.
Itzel — Entrepreneur, 40 years old
Itzel is the group organizer. She feels the weight of every trip decision and gets stressed knowing that if something goes wrong, she will be blamed. Her main pain point is that no one can agree on anything, and she ends up deciding for everyone. She needs a tool that distributes that burden and centralizes information without requiring her constant involvement.
Regina — Sales Executive, 27 years old